2013 Outlook for Creative Hiring

Most marketing departments and advertising agencies plan to maintain current full-time creative staff levels in the second half of 2013, according to a recent study.

Among the marketing and advertising executives surveyed, 59% said they plan to hire only to fill vacated roles during the remainder of the year. An additional 9% anticipate expanding their teams of creative professionals, 25% project hiring freezes, and 4% expect to reduce the size of their staff.

Below, additional findings from the report, which was based on a survey of 400 marketing and advertising executives in the United States.

Challenges Finding Talent

More than half (52%) of marketing and advertising executives said it’s challenging to find skilled creative professionals today.

Hiring managers at midsize advertising agencies (50-99 employees) reported the greatest difficulty, with 81% of respondents saying it is somewhat or very challenging.

The Specialties Most in Demand

Asked in which areas they plan to add staff in the second half of 2013, executives cited Web design/production (23%), followed by print design/production (18%) and account services (16%).

About the research: The report was based on more than 400 telephone interviews—approximately 300 with marketing executives randomly selected from companies with 100 or more employees, and 100 with advertising executives randomly selected from agencies with 20 or more employees.

About Needle: Needle is a platform for hiring creative talent. We help employers and recruiters with the challenges of finding creative talent. We evaluate millions of creative portfolios so you can target the right candidates.

From web designers to UI/UX professionals  Needle is the World’s Largest Creative Talent Pool, filled with millions of portfolios, work history, and personality profiles. Start searching on Needle for free!


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  1. Browse Creative Jobs By State | Marketing Art Online - July 13, 2013

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